The fixed values ​​of the new Jacob Jensen Classic watches

With Jacob Jensen what you see is what you get; Form and function merged in a high quality product. That is why Jacob Jensen watches are so loved by design enthusiasts. You will find many design classics in the brand's collection. The Classic watches have been around for over thirty years. The original design was refreshed in 2020 and is completely ready for the future.

Award-winning design through established values

Since the early 1950s, Jacob Jensen has designed more than 500 products, best known of which is his long-standing partnership with the audio brand Bang & Olufsen. Partly because of this, he was one of the most famous designers from Denmark. With an original, simple - and now - classic design language, he has proven that everyday utensils are beautiful in all their pure simplicity. He himself referred to his style as "Different, but not strange."

The Jacob Jensen logo is the translation of the brand's fixed values: Pure + Perfect + Sustainable = Day and night.

Pure function translated into pure form. Striving for perfection. And products that are current, now and in the future, using sustainable materials.

Jacob Jensen is internationally one of the most acclaimed designers in the world. He has received many awards and distinctions for his designs and his work is exhibited in art and design museums around the world. In the Museum of Modern Art (MoMa) in New York, fifteen of his designs are part of the permanent collection.

Father Jacob passed away at the age of 89 in 2015. His son, Timothy Jacob Jensen, continues his work.

Like father Like Son

Timothy Jacob Jensen was apprenticed to his father from 1978 and took over responsibility for his design studio in 1990. The first products that Timothy Jacob Jensen developed for the Jacob Jensen brand were the Classic watches, models 510 & 520. The design is the perfect translation of the established brand values ​​in the shape of a watch.

The JJ510 and JJ520 watches were produced for many years and continue to appeal to new generations of design enthusiasts due to their timeless character.

Jacob Jensen celebrates the 30th anniversary of this iconic Classic series with a renewed design. The New Classic has a contemporary look and feel thanks to the modern mesh strap and scratch-resistant sapphire crystal.

The Jacob Jensen Classic series for 2021 and beyond

The contrast between light and dark remains the watch's main feature, with the hands appearing and disappearing against the background of the two-tone dial as they move. The seconds hand keeps ticking with a striking blue or gold accent that blends harmoniously within the contrasting dial.

The new design has more visual depth than the original with beveled corners on the dial, faceted surfaces on the side of the case and the matching modern mesh strap. The New Classic watches are available in two sizes: 32 x 38 mm (JJ515, JJ516 and JJ517) and 24 x 30 mm (JJ525, JJ526 and JJ527).

The colours of the watches have also been refreshed. The traditional silver-black and silver-gold combination has been maintained and is supplemented with a silver-blue version.

More Jacob Jensen watches

In our shop you will always find an extensive collection of Jacob Jensen watches with the latest designs. Such as the New Line, Curve and Strata in addition to classic models. Or have a look at our Jacob Jensen watch outlet where you can find genuine Danish design for affordable prices.